The company will launch in India a ‘cashback’ system, a system of refunding cash.
WhatsApp will launch, in countries like India, a ‘cashback’ system in its ‘app’ through the WhatsApp Payments platform. The ‘cashback’ is a cash refund system through which a person who makes a purchase can receive a part of the amount back.
As reported by ‘Reuters’, WhatsApp will launch cash-back rewards in a few weeks to attract more Indians to its peer-to-peer payment service and is testing similar incentives for business payments. The company seeks to compete with rivals like Google. India is WhatsApp’s largest market, with over 500 million users overall.
Before the end of May, WhatsApp will launch a refund offer of up to 33 Indian rupees (about 0.40 dollars) for the transfers that users make in its payment service, which allows contacts to send funds to each other from the WhatsApp application. Messenger service. The incentive, spread over three transactions, will be awarded regardless of the amount transferred.
This ‘cashback’ service will allow each user who buys through WhatsApp Payments to receive a small percentage of money from these purchases. This is a service that is already present in Spain through companies specifically dedicated to this for some years.
Additionally, WhatsApp is testing a program where it will dole out cash-back incentives to users who pay highway and utility tolls and other bills directly from the app. The platform also wants to test these incentives for those who make mobile payments for Reliance Jio, India’s largest telecom operator.
